As the title suggests, we wish to provide an update to the post “What’s Golin On?”.
Those who have read that post are aware, on May 1, 2012; Hartz began releasing news of brand new products just in time for the 2012 flea season. Here are the examples we provided:
The links in these press releases go to old products. This, combined with the fact we found no traces of new products at many different stores, caused us to believe Hartz was just making another false claim. Why did we make such an assumption, you say? Because Hartz had tried to do this back in 2009 with one of the same products they linked to in these press releases and the EPA slammed them.
(EPA Registration #2596-150 Amendment, Dated January 13, 2009 Page 4, Paragraph 1)
The only other links provided in the press release examples above go to Hartz.com and a gallery of old Hartz application videos from the HartzUltraguard.com website:
So, why are we revisiting this topic?
As stated before, we at Broken Hartz make every attempt to speak truthfully. We have no interest in spreading false information and have come upon evidence there is a little more to this story than we first uncovered. Besides, the whole story doesn’t pan out much better for Hartz anyway.
The following video provides a walkthrough of the original press release from PRWeb.com. You’ll see evidence of our above claims regarding the links on this release going to old product information, however, this particular release (unlike the 3 other versions of the press release we cited) features an embedded YouTube video.
That embedded video is the key to getting to the bottom of this issue. Check out the walkthrough:
Furthermore, the active ingredient in Hartz’ new dog product, etofenprox, is certainly nothing new to the world of pesticides. In fact, Hartz has been using etofenprox for a while now in some of its cat products.
Also, it is very important to note they have not released a new cat product.
The etofenprox cat product featured on the new HartzUltraguardPro.com website (EPA Reg# 2724-504-2596) was named in the EPA Public Advisory, published in March 2010.
We went more in depth on this particular product in one of our Hartz Exposé posts, “Fun With Charts!”. This is a very interesting post because it highlights the fact Hartz’ problem seems to reside in its inert ingredients, not its active ones.
Moving on, now that we have cleared up confusion, we’d like to take a closer look at this recent Hartz commercial.* As usual, Hartz is blurring the line. You’ll also see, it looks like they’ve decided to go with a more “camera-friendly” representative than previously seen:
*Bonus points to the first individual that comments, letting us know how many explosion effects there are in this commercial.
By including Hartz cat products and cat imagery in this new product announcement, Hartz is definitely making it hard for consumers to determine what is new and what is not. This is made even more confusing by the alternate version of this new Hartz commercial, found on the homepage of HartzUltraguardPro.com.
In this second video, near the end, the announcer states:
“To ultra-protect your dog within 15 minutes or ultra-protect your cat, and all for half the price of Frontline Plus or Advantage II, call now for your 3 month supply of new and improved Hartz Ultraguard Pro for only $19.95.”
As if these two commercials aren’t misleading enough, we fear the confusion won’t end there.
Those who follow us on Twitter, may have seen the following tweet a little while ago:
The reason for our trip was an individual had spotted new Hartz products in a store. As mentioned above, our previous searches for new Hartz products in stores had come up empty-handed, so we were off. Of course, some of us had other concerns:
BH Affilates checked many different stores: pharmacies, pet stores, grocery stores and big box retailers. We found some new Hartz dog product (as revealed above) but, only sparsely, and it was always heavily outnumbered by old Hartz crap, like in the photos below:
What makes this whole thing truly interesting is the new Hartz dog product was not the reportedly new product that had been spotted. The products that had been spotted featured silver and purple boxes.
The following products are not new. They are merely old Hartz products that have received new packaging and labeling.
These are examples of the products that had been spotted:
These newly packaged products feature improved labeling, but they are still nothing earth-shattering. Aside from that, seeing as how misuse is only a fraction of the problem, we fail to see how re-labeled products are going to recitfy the issue. In fact; we fear these new packages, combined with a new product announcement, are going to cause many individuals to think this old Hartz junk, including their ultra dangerous, out-dated, organophosphate collars, are something new and therefore operating with a clean slate. That could not be further from the truth.
Despite having found Hartz still had plenty shady actions to go along with these press releases, we did not like having stated something incorrectly. Of course, this could have been avoided if Hartz would contact us but, they don’t dare because it would only serve to highlight that for which they have no answers.
Regardless, that has caused our crew to re-double our investigative efforts. Because of that, we found many labeling amendments for newly registered products, though none were for cats. Most interestingly were two separate amendments for technical formulations of Fipronil:
Here are the labeling amendment documents for the above formulation:
Here are the labeling amendment documents for this alternate Fipronil formulation:
Looks like fipronil-based products are in Hartz’ future as well, but seeing as how so much evidence suggests the real danger comes from all the unlisted crap being shoved into these products, we’re not breathing any easier from this knowledge.
Lastly, we wish to state the post, “What’s Golin On?” will be left as it was originally posted. This will be done to allow individuals to see what our original assessment had been and that we do not wish to hide the error, we only seek to correct it. The post will, however, feature a bold header and footer, noting the crucial update so people will not miss the complete story.
Also, for those who are curious as to whether or not Penny got her wish:
See you next time.