Broken Hartz has explained its method previously (if you haven’t read it, please do), but we’d like to expand on this subject.
After completing our research regarding Hartz’ Executive Summary, Broken Hartz affiliates discussed the best way to get this message to the public. The sad truth is, our message is very depressing and the information being presented is tedious and complicated.
Our response to Hartz was very clinical.
As damning as the evidence we had was, it did not make for interesting reading. We needed to make this information attention-grabbing if we were to have a chance of communicating with the public.
Thankfully, this is where Broken Hartz excels!
Our affiliates, among other skills, represent the Graphic, Web and Multimedia Arts. Additionally, we work as communications experts in Marketing Departments and actively use social media in a professional capacity.
Okay, Okay. many of you in the BH camp are probably screaming:
“Say it ain’t so, BH! Are you really guilty of working in Marketing?”
It’s true, we are, however the companies BH affiliates work for do not conduct themselves unethically nor do they engage in heavy-handed Marketing efforts.
Lastly, we have turned these hated powers into weapons of good against Hartz, so there.
We are quite familiar with this arena.
We know the rules.
We know how to fight back.
This is the main reason Hartz, Banyan Branch and 5W Public Relations, led by the nasty parasite, Ronn Torossian (That is not a typo, Ronn really spells his name with two “N”s), have had such a difficult time dealing with us despite the fact we have invested $0 in this effort.
How much have you spent, Hartzy?
By the way, don’t just take our word for it, Here are screenshots to prove these companies are behind Hartz’ Social Media/Marketing efforts. We’ve made sure to highlight another company supported by 5W Public Relations as well. Many animal rights activists will quickly understand why we have chosen to do so at this time.
If you're an animal rights activist, don't forget to check out who else 5W Public Relations assists.
Hartz is in so much need right now, Banyan Branch has them splashed all over their home page.
Moving on, after completing our response to Hartz, we launched our counterattack to their socially-inept media campaign.
Our goal is to take Hartz to the Court of Public Opinion where they will be found guilty.
Reformulation is no longer an option.
Hartz and Dr. Melinda Fernyhough, the Vet who cried “Safe and Effective” are never to be trusted again.
Hartz Mountain Corporation will have no choice but to shut down.
The Broken Hartz mission has broken down in the following manner:
- Step 1 – Servicemark
Man, did that pay off! We knew a good mark would assist with recognition as our message expanded, but we had not foreseen how crucial this step would be in providing legal protection from Hartz’ counters to our actions. As we later revealed, Penny is the affiliate responsible for this little gem.
- Step 2 – Start WordPress Blog
The blog is our passion! We started it while working on the Summary to get our feet wet. Scaling back from our daily posting schedule was tough, but necessary to allow other branches of the mission to flourish.
- Step 3 – Twitter
The information was there. Now we had to advertise. As with the blog, we started our Twitter account before submitting our Summary to Rite Aid. We immediately began tweeting at Hartz, but, from our blog views, they didn’t seem to take notice.
- Step 4 – Jazz Up the Summary
It’s still tedious, but definitely entertaining. The day Rite Aid Senior Counsel finally clued Hartz in as to what we had been up to, our blog views spiked!
Clearly, we had gotten someone’s attention.
We had been reveling in their phony EPA article being witnessed by the public in all its glory for those four days before Hartz deleted it! That’s a very interesting, often overlooked, post. Be sure to check it out.
- Step 5 – Get Loud, Very Loud
Hartz was on to us, so it was time to get as loud as possible on Twitter.
- Step 6 – The Expansion.
It was time to spread the message, but there was a problem.
- Step 7 – The Infringement Battles
Step 6 led to the discovery of Hartz’ “response” to our actions. This was a brilliant chapter in the BH mission in which Hartz was handed three sound beatings (on Twitter, Facebook and Pinterest) thanks to Penny’s servicemark and our collective knowledge of how to defend it.
This also led to a huge spike in exposure and interest in our cause.
- Step 8 – Let Loose the Visuals
BH had been including graphics in posts for a while. They readily appeared in Google searches but we weren’t communicating a visual message beyond that point.
This changed when @Di_sss took it upon himself to create clever visuals and distribute them over Twitter. This rallied BH to get a move on and attend to this important avenue of communication that we had been relatively ignoring.
To be clear, @Di_sss is not an official BH affiliate. He is a compatriot that has taken up the cause in a most inspiring way. His contributions have not only added to the BH message on Twitter, but have been shared on our Pinterest, Facebook and YouTube pages as well.
Thank you for providing great content all on your own, Guye.
Your unique methods paved the way for the release of our “We Iz Anonymous Cats” video as well as drove us to creating “Melinda Wants Money“. We’re sure Mel just loves that one.
A picture is worth a thousand words and a video is worth tens of thousands of pictures.
Look Mel, you’re going to be a superstar!
People don’t seem to readily care about this topic unless they are animal activists or have been affected themselves.
We welcome these individuals with open arms. They are a great boon to our mission, but our true goal is to reach those who are neither.
We seek to rally the disengaged public before this happens to them, but there are a lot of people talking on the internet and getting them interested in what one small organization has to say is difficult.
This is why we have taken our aggressively cutting and sarcastic approach to Hartz.
We have slowly built on this idea, in an attempt to make Hartz a laughing stock. We want all to readily associate Hartz Mountain Corporation as a joke. A pathetic excuse for a company that everyone knows to avoid.
Despite the joking, we make sure to always speak truth. It is our only protection and all that we need.
We make every effort to speak carefully, in our own crazy way.
For instance, Broken Hartz refrains from recommending any flea products, but simply asks people to speak with a reputable Veterinarian.
It’s not that we don’t have an opinion on the matter, we just really want to drive the point home that people should check with a reputable Vet before putting anything on an animal.
Some products are safer than others depending on certain variables and sometimes reputable products have counterfeits available online, making the whole matter more complicated.
There are even many organic solutions available but, again, we ask you to first speak with a reputable Veterinarian.
You may notice individuals supporting the BH mission mentioning their own product preferences but, these individuals are not official members of Broken Hartz and their opinions should not be attributed to us.
Followers are always free to state their own thoughts and recommendations even if BH has a differing opinion.
You are individuals with your own voices.
We are not responsible for what you have to say and, more importantly, you are not responsible for anything we say.
Nevertheless, we wish to announce the creation of our BH Warrior Kit page.
There, you will find many useful tools to aid you in joining our cause, should you wish to avail yourself of them.
Welcome to the mission.